Download Complete 2011 Media Kit

Professional indoor tanning salon owners and operators have been facing a trifecta of challenges like never before. The downturn in the economy, sensationalized media claims and anti-tanning/tax legislation have influenced some salons to close their doors – while fueling others to try new things to adapt or transform their businesses. These opportunities have actually led to unprecedented growth for many salons.

Despite the challenging environment, new players continue to enter the industry. Whether they take over an existing salon or launch a new one, these competitors often pose a threat based on the limited market share available. With experience on their side, owners who have been in business for years often prevail, but not without the struggle of having their prices undercut and their customer loyalty tested.

Fortunately, social media and online marketing continue to open up revenue streams for savvy salon owners. Facebook, Twitter, text marketing, Groupon and other outlets allow today’s businesses to reap a maximum return on minimum investment dollars. Gone are the days when a salon could thrive with little effort; today’s industry professionals must continually excel in marketing, sales, product/services mix and customer care.